![]() Makeup, if worn, was kept light, almost natural.Īfter the Korean War, the contemporary movement on fashion gained momentum in the 1950s with newer hairstyles like crimped hair, popularity of the swimsuit, and brighter makeup options influenced by the United States. Hanboks continued being worn by this time, mainly by women. Poverty and shortages in fabrics required clothing to be made simple and often in dark colours. 1910-1945 Courtesy of Vogue Korea.ĭuring the Second World War, fashion took on a more militaristic-style that continued through the end of the war, the Korean liberation from Japan, and into the Korean War. Vogue Korea magazine cover of woman modeling dress at fashion show. The ‘flapper’ style of the West also came into fashion during the 1920s, which gave young women who adopted the style the label of ‘new woman.’ Changes to fashion came along with changes in social and work lifestyles, with the emergence of new jobs for women such as phone operators and factory workers, and new emphasis on high literacy rates for the population. This style evolution consisted of the cutting of traditional top-knots, men wearing suits, and women sporting new hairstyles, such as the ’Gibson Girl’. In the early 20 th century, Koreans started to adopt western fashion powered by the Japanese occupation of Korea (1910-1945) where the Japanese colonial government promoted modernisation. 1910-1920.Ĭourtesy of Library of Congress Prints and Photos, Frank and Francis Carpenter Collection. Members of a wealthy Korean family posing for a photo wearing traditional hanbok. ![]() However, by the late 1800s with the arrival of westerners and Japanese influence, Korean fashion and makeup began to lose its traditional style and elements. During this period, makeup was made from natural materials and traditionally simple. Hanboks were everyday wear with lavish versions worn by the elite. For women, they wore a jeongi (blouse or jacket) and a chima (skirt) and men wore jeongi and baji (pants). Hanboks consisted of a blouse and loose-fitting pants or skirt. Before that point, during the Joseon period (1392-1897), the Korean hanbok was the typical fashion choice. The South Korean fashion of today began in the late 1800s with an intertwining of western influences. With the growing popularity of Korean pop music (K-Pop) and Korean dramas (K-dramas), Korean fashion and beauty has been readily consumed by young people worldwide, partly thanks to the rise of beauty bloggers and vloggers, other social media platforms, and the successful all-encompassing K-Pop festivals. Evolution of South Korean Fashion and Makeup CultureĬontemporary South Korean fashion and makeup (sometimes referred to as K-Fashion or K-Style), has become immensely popular both within and outside of the home country in recent years.
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